HR Brain Pickings

Problem

Springworks, an HR technology startup, was already on the map with their insightful HR Brain Pickings newsletter. They had a strong base of 3,000 weekly readers out of 10,000 subscribers, which was a 30% open rate. But they knew they could do better. They wanted not just to reach more people but to get them actively engaging with their content.

Solution

To tackle this, we introduced a fresh blend of design and content optimization. We focused on making each email irresistible, combining visually appealing layouts with compelling content that speaks directly to HR professionals and enthusiasts.

• Enhanced the newsletter's content and design to boost appeal and engagement.

• Implemented strategic audience growth tactics to increase the subscriber base.

• Optimized email campaigns for higher open and click-through rates (CTR).

Impact

Our efforts led to significant improvements across the board:

• The open rate shot up from 30% to a consistent range of 45–47%.

• Total weekly opens increased from 3,000 to 8,200, marking a substantial rise in reader engagement.

• The CTR improved, reaching 3.5%, indicating that more readers were not only opening the emails but also interacting with the content.

Results

The transformation of the HR Brain Pickings newsletter under our strategy was remarkable, yielding impressive outcomes:

• The subscriber count more than doubled, growing from an initial 10,000 to over 20,000.

• Open rates and engagement metrics consistently exceeded expectations, with campaigns reaching over a 40% open rate.

• The newsletter's enhanced engagement levels attracted more sponsorships and advertisement bookings, significantly increasing its market value and making the campaign financially sustainable.