Master's Union

About the company:

Masters' Union is an independent education initiative that offers post-graduate programs in technology and business management. The programs are designed to provide students with practical learning experiences by engaging with industry leaders and working on real-world projects.

The problem they had:

Masters' Union needed to increase the number of students completing their admission process and enhance overall awareness about their post-graduate programs in technology and business management. Despite having leads—students who had paid the application fee—they struggled with low engagement rates.

Solution we gave:

We tackled the issue from different angles. We focused on getting to know the varied audience and adjusting how we communicate with them. This involved:

• Sending interactive AMP emails to engage active subscribers and warming up less active ones with HTML emails.

• Introducing The Multiplexer newsletter to shift focus from generic business knowledge to highlighting students of the Masters’ Union, incorporating quizzes and prizes, and enabling a two-way communication channel through an 'Ask MU' section.

• Heavily A/B testing both the content and design of communications to optimize engagement.

• Employing a personalized strategy to guide prospects through their application journey, making each step feel closer to their goal with Masters' Union.

Impact it made

• Dramatic increase in email open rates, from ~7% to over 47%, demonstrating a successful engagement strategy.

• The Multiplexer newsletter gained popularity on social media platforms like Twitter and LinkedIn, increasing the visibility of the Masters’ Union.

• Enhanced interaction with potential students through a personalized approach in communications makes the admissions process feel more accessible and less daunting.

Results we got

Achieved a 100% completion rate for the application process among students who showed interest during the campaign. This indicated not only a successful engagement strategy but also a significant increase in student admissions and heightened awareness of Masters' Union's offerings.