Miles Education

About

Miles Education is dedicated to revolutionizing the accounting industry and addressing the global shortage of skilled professionals. They have developed a robust ecosystem for CPAs & CMAs, transforming the journey to becoming qualified accountants.

Problem

Miles Education faced a significant challenge in not utilizing email marketing, a crucial tool in digital marketing strategies, to reach potential students and engage with their audience. They needed an effective way to showcase their accounting programs, such as the Certified Public Accountant (CPA) certification, and support services to a broader audience.

Solution

The solution involved implementing a dual-strategy email marketing campaign focusing on:

• Sending cold emails to capture new leads and generate interest in Miles Education's offerings.

• Launching a newsletter to maintain ongoing engagement with their audience, providing valuable content and updates about their programs and services.

Impact

• The newsletter achieved a remarkable 45% activation rate, with 90,000 of the 200,000 recipients not only opening the emails but also actively engaging with the content.

• Although specific conversion numbers were not disclosed, the campaign positively impacted, indicated by a significant return on investment (RoI) from the cold email campaign.

• The cold email strategy successfully achieved a 7x RoI within just two weeks, underscoring the effectiveness of the targeted and well-crafted messages.

• The email marketing campaigns also played a critical role in connecting Miles Education with U.S. recruiters, facilitating employment opportunities for students in the U.S., even before they completed their programs.

Results

• Secured at least 10 U.S. recruiters interested in hiring Miles Education students, directly contributing to the success of their students in the job market.

• Established the US Pathway program for CPAs, ensuring students have job offers with a minimum salary of $60,000 a year before they even arrive in the U.S.

• Through strategic email marketing, Miles Education not only enhanced its engagement and outreach but also significantly contributed to its students' future success by opening up new opportunities and making Miles Education a distinguished name in the field of accounting education.