Nas Academy

Problem

Nas Academy had a top-notch course for $3,000 that promised loads of learning. But there was a snag. People were showing interest and even signing up but not following through with the payment. And some of those who paid were dropping like flies after just saying "hi."

Solution

We rolled up our sleeves and got to work with a two-pronged attack plan:

• For the fence-sitters, we introduced a catchy new study module called "How to be a Creator for Free." The idea was to get them excited and show them what’s in store.

• For the ones who signed up but were quick to leave, we started sending out daily emails packed with inspiration and practical tips, all in Nas’ energetic style. These weren’t just any emails; they were like daily doses of creativity and motivation, designed to keep learners hooked and coming back for more.

Impact

• The new study module was a hit, pulling in a whopping 7x ROI in just six months. Talk about making an impact!

• These changes didn’t just fill up the seats; they brought in an extra $50,000 directly from the folks who got hooked by our revamped newsletter.

• And let's not forget about the daily emails – with an 85% subscription rate, it's clear we were striking the right chord, keeping everyone engaged and eager for more.

Results

By adding a bit of Nas magic and some smart tweaks to our approach, we turned around the sign-up saga at Nas Academy. We not only got people to commit but also made sure they stayed for the long haul, all while boosting the bottom line. Now, that's what we call a win-win!